We analyze the visual, audio and textual content in social posts (videos, images and captions) using computer vision, audio analytics and LLMs to better understand consumers. This gives you immediate access to consumers and lets you see their preferences and product usage before they even have words to say what they want.
First of all, we need to know your goals, product category and target consumer segment. We have a range of templates for reporting and pre-existing consumer segments ready to use for reporting. They're targeted based on a combination of Product Category and Region -- think "U.S. Foodies" or "France Beauty Consumers".
With the outcome and consumer segment selected, our engine does its work analyzing the targeted social networks by detecting the products, people, places and consumer behavior and then translates it all into readable data.
Based on your goals, you'll receive a report and dashboard access that empowers you with actionable insights for amazing, data-driven decisions! You can subscribe to your consumer segment to get regular pulses on what's changing with them.
Every Product Category is unique and we've trained our engine to detect the intricacies of real world usage of products. We've setup a Visual Taxonomy with all product types, objects and attributes. Below is an example of part of the data our engine sees with a face, compared to text analytics.
|
Typical Social Media Post
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||